How to Develop a Media Strategy
for the 21st Century
Today, an Effective Integrated Marketing Communications Plan Begins with Effective Marketing Media Planning & Media Buying
Introducing the Newest, Most Comprehensive, Up to Date and Easy to Read Media Planning Book on the Planet, plus on line Reach & Frequency Software!
We are in a media revolution.
The world of advertising media planning & buying is transformed. Facebook, Twitter, YouTube, print, television and every shiny new communication technology all now have roles in media planning and buying. Ronald Geskey's comprehensive new media textbook is an encyclopedia of 21st century strategic media planning know-how. "Media Planning & Buying in the 21st Century" has something new to teach all media students, in and out of college, including seasoned media professionals.
No one who aspires to achieving superior media effectiveness can do without this media textbook.
Meet the Author
"A business book always starts with an Author who knows what he's talking about."
Media Planning & Buying in the 21st Century
With over 30 years of experience and cumulative responsibility for billions of dollars in ad spend -- as a media director at major advertising agencies like Leo Burnett, D'Arcy, and Campbell Ewald (Chevrolet), and General Motors R*Works-- Ron Geskey has written the most comprehensive, up to date, and easy to read media book currently available.
Today's Media Planning Book
Advertising in the media? Traditional media? Digital media? Social media marketing? It is probably not news to you that we are in the midst of a marketing and media revolution. But are you leveraging the elements of the revolution into greater ROI?
How much greater could your ROI froAdvertisingm marketing communications be-- if it was optimized for the trends and events of the 21st century? This new book, "Media Planning & Buying in the 21st Century" leads you step by step through the process of the New Media Planning and Buying.
"Media Planning & Buying in the 21st Century" is the most comprehensive, best, and up to date media book on the market...and the most significant media book in 40 years."
-- Rod Smith, President & CEO of SAA Research
The book is great as a college textbook, a desk reference for media practitioners or an update for management. To complete a package, also available are a companion workbook and the 2012 Thumbnail Media Planner.
Check it out and buy it on Amazon.com!
How much greater could your ROI froAdvertisingm marketing communications be-- if it was optimized for the trends and events of the 21st century? This new book, "Media Planning & Buying in the 21st Century" leads you step by step through the process of the New Media Planning and Buying.
"Media Planning & Buying in the 21st Century" is the most comprehensive, best, and up to date media book on the market...and the most significant media book in 40 years."
-- Rod Smith, President & CEO of SAA Research
The book is great as a college textbook, a desk reference for media practitioners or an update for management. To complete a package, also available are a companion workbook and the 2012 Thumbnail Media Planner.
Check it out and buy it on Amazon.com!
