http://www.21stCenturyMediaPlanning.com
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In advertising the principle of Caveat Emptor is alive and well. Caveat Emptor means, "Let the buyer beware." Could a reference that thoroughly covers the advertising media buying and selling functions be helpful to you as an entrepreuer, professional or student/faculty? Check out this up-and-coming title Media Planning and Buying in the 21st Century, by Ronald Geskey, Sr. today.
http://www.21stCenturyMediaPlanning.com
1 Comment
12/4/2013 05:50:11 am
While reading this week's Advertising Age, I was struck by the lead story. The story, recognized that television ad spending is still growing, and, wonder of wonders, still has not been totally replaced by online ads. More specifically, the story reported case histories that many large digital marketing brands with multizillion dollar ad budgets, are increasingly turning to television to for branding purposes, e.g., to build brand awareness, image, and brand equity. Leave a Reply. |