New series of books offers balanced approach to the advertising media planning process
Whether you are you an ad professional in need of a desk reference or entrepreneur, student or faculty in search of a how-to guide offering an up to date balanced approach to advertising media planning and buying, you should check out Media Planning and Buying in the 21st Century (2nd ed). Ronald Geskey, Sr. delivers an easily understood presentation on all media, each mediums importance in the mix, with entire chapters on the other half of the equation, buying and selling. It's what makes the world go-'round...right? Mr. Geskey's competition doesn't touch these topics, or delve as deeply into online marketing. Get what is soon to be the top selling advertising media planning book in America, Media Planning and Buying in the 21st Century (2nd ed.