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Media Planning and Buying in the 21st Century 3rd ed.
This 526 page reference is perfect for students, entrepreneurs, and advertising professionals in need of a desk reference. Freshly updated for 2014, this text has already been adopted by over 50 top universities across the US. All media are comprehensively investigated, including traditional and digital outlets. Get thorough instruction on everything media, from basic mechanics to plan objective and straight through to tactical execution of the media buy.
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Accompanying Workbook for Media Planning and Buying in the 21st Century
Accumulate valuable expertise and practice with this 174 page workbook. Develop thorough media oriented thought processes, practice media math and formulas, gain greater understanding of media research and much more!
2014 Thumbnail Media Planner
In it's 11th year of publication, and updated annually, this handy guide is ideal for professionals who need to ball-park estimates on the fly and look up common audience, population and vendor data. Students can use this book to produce true to life projects and papers that make the textbook and workbook come alive.
Combination of all Three Books
Buy Media Planning and Buying in the 21st Century and a Thumbnail Media Planner, and get the workbook FREE!
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