Media Planning & Buying
in the 21st Century:
"Definitely Not Your Father's Media Planning"
FOR IMMEDIATE RELEASE
Detroit, MI - June11, 2011-- Do you want to improve the ROI of your advertising and marketing communications by leveraging the trends of the 21st century in your favor? Imagine a media plan with marketing solutions? Or, media buys which actually deliver communication rather than CPMs?
“Media Planning and Buying in the 21st Century” is the most comprehensive, up to date media planning and buying book available, according to Rod Smith, President & CEO of SAA Research, who also says the book is “the most significant media book in 40 years.” This new book, can show you how to strategically plan and buy media in the context of the media revolution of the 21st century.
The media revolution? Many factors are now converging to change media planning and buying decisions forever. First, according to the author, the whole role of media is changing from traditional planning to integrated marketing communications planning and buying. Consumers are taking more and more control over their media and advertising consumption. Media context is stepping out from the shadows again. Clients are finally getting serious about accountability, better metrics, and ROI. Media proliferation and fragmentation are growing at light speed with the continuous introduction of new media technologies and options. New communications models are challenging our beliefs about how advertising works. Media convergence is everywhere, especially as media interactivity grows. The Face of America is changing, creating new target audiences and priorities. And so on!
Written for college students, professionals who want to update their media knowledge and skills, as well as for those who are managing businesses, this book is definitely not your father’s media planning. However, it is easy to read, contains many real world examples, is amusing at times, and, most importantly, sets new priorities to help squeeze more ROI from marketing investments. A companion workbook and the Thumbnail Media Planner are also available for those who want the full package.
Ronald D. Geskey, the author, has over 30 years of experience working with blue chip clients as a big agency media director and management director. Ron also has a master’s degree in mass communication and executive education from Wharton, Northwestern, and Michigan State. Ron is also the author of the annual Thumbnail Media Planner, David vs. Goliath: Guerrilla Media Buying for Small Business, and Guerrilla Media Buying.
Contact Information
Ronald D. Geskey, CEO, 2020:Marketing Communications LLC, P.O. 82476, Rochester, MI 48303
Email: marketing2020@aol.com, Phone: 248-894-1151
URL
http://www.amazon.com/Media-Planning-Buying-21st-Century/dp/1456505300/ref=sr_1_3?ie=UTF8&s=books&qid=1305147583&sr=8-3
Detroit, MI - June11, 2011-- Do you want to improve the ROI of your advertising and marketing communications by leveraging the trends of the 21st century in your favor? Imagine a media plan with marketing solutions? Or, media buys which actually deliver communication rather than CPMs?
“Media Planning and Buying in the 21st Century” is the most comprehensive, up to date media planning and buying book available, according to Rod Smith, President & CEO of SAA Research, who also says the book is “the most significant media book in 40 years.” This new book, can show you how to strategically plan and buy media in the context of the media revolution of the 21st century.
The media revolution? Many factors are now converging to change media planning and buying decisions forever. First, according to the author, the whole role of media is changing from traditional planning to integrated marketing communications planning and buying. Consumers are taking more and more control over their media and advertising consumption. Media context is stepping out from the shadows again. Clients are finally getting serious about accountability, better metrics, and ROI. Media proliferation and fragmentation are growing at light speed with the continuous introduction of new media technologies and options. New communications models are challenging our beliefs about how advertising works. Media convergence is everywhere, especially as media interactivity grows. The Face of America is changing, creating new target audiences and priorities. And so on!
Written for college students, professionals who want to update their media knowledge and skills, as well as for those who are managing businesses, this book is definitely not your father’s media planning. However, it is easy to read, contains many real world examples, is amusing at times, and, most importantly, sets new priorities to help squeeze more ROI from marketing investments. A companion workbook and the Thumbnail Media Planner are also available for those who want the full package.
Ronald D. Geskey, the author, has over 30 years of experience working with blue chip clients as a big agency media director and management director. Ron also has a master’s degree in mass communication and executive education from Wharton, Northwestern, and Michigan State. Ron is also the author of the annual Thumbnail Media Planner, David vs. Goliath: Guerrilla Media Buying for Small Business, and Guerrilla Media Buying.
Contact Information
Ronald D. Geskey, CEO, 2020:Marketing Communications LLC, P.O. 82476, Rochester, MI 48303
Email: marketing2020@aol.com, Phone: 248-894-1151
URL
http://www.amazon.com/Media-Planning-Buying-21st-Century/dp/1456505300/ref=sr_1_3?ie=UTF8&s=books&qid=1305147583&sr=8-3
