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  Advertising Media Planning Books | Media Planning and Buying in the 21st Century

2014 Thumbnail Media Planner

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$69.95
$69.95
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In it's 11th year of publication, and updated annually, this handy guide is ideal for professionals who need to ball-park estimates on the fly and look up common audience, population and vendor data.  Students can use this book to produce true to life projects and papers that make the textbook and workbook come alive.
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Media Planning & Buying in the 21st Century
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