Media Planning and Buying in the 21st Century 3rd ed.

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This 526 page reference is perfect for students, entrepreneurs, and advertising professionals in need of a desk reference.  Freshly updated for 2014, this text has already been adopted by over 50 top universities across the US.  All media are comprehensively  investigated, including traditional and digital outlets.  Get thorough instruction on everything media, from basic mechanics to plan objective and straight through to tactical execution of the media buy.

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